Purcell Trench company


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Business Philosophy


We have a single big box store in northeast Washington State.  They sell fly fishing rods and almost everything else.  The rods are nine feet long and use either a five or a six-weight line.  They carry a famous American brand name and you have to look carefully on the label to see “Made in China." 


We are a different kind of business. 


Look at the labels on the products you buy.  Big companies get bigger.  Manufacturers move off shore to exploit cheap foreign materials and labor while avoiding the regulations of modern industrial countries. 


We are a different kind of business.


Instead of investing in labor and materials, companies spend large amounts of money on marketing. 


The end game, though, is an impoverished nation, erosion of the middle class, the dumbing down of our citizens, less consumer choice, the unraveling of the fabric of our society.  A country that can’t make binoculars, spinning reels, hiking boots or tents can’t make the best jet aircraft in the world either - not for long it can’t.


We are a different kind of business.


I am not opposed to foreign materials or labor.  I am opposed to exploiting those resources for the wrong reasons.


Early in the industrial revolution power and wealth became concentrated while labor and the environment suffered abuse.  Social and political activism resulted in government reforms and the rise of the middle class.  We are now in an era of global development.  Labor and environment abuses run rampant. 


American shoppers are concerned with value.  We get value by buying foreign products with American brand names in big box stores.  The more consumers become committed to this behavior the more American companies outsource their labor.  Wealth is concentrated in the hands of few business owners, executives and large stockholders.  The middle class erodes.  We have been here before, but the solutions are elusive because both the problems and solutions cut across a patchwork quilt of nations, religions and social norms.


We are a different kind of business.


I do not have a solution for all the world’s problems, but I have part of a solution for some people right now. 


For thousands of generations people were hunters and gatherers, then small farmers and crafters.  We are large mammals, opportunistic omnivores with big brain cases and large powerful limbs.  We are head and hands using creatures. 


In part, a solution can be found in a return to craftsmanship.


High-tech, low-tech and everything in-between is coming from the hearts, hands and minds of skilled and thoughtful folks interested in living in a better world.


The social reforms that helped foster the rise of the middle class required conscious effort on the part of citizens, workers, voters and consumers.  My parent’s generation knew what a picket line was and why not crossing one was important.  We need to apply social tools that guarantee our children and their children have an America worth living in.


At Purcell Trench, products are built in shops rather than factories.  We use American made materials.  The people who build the products are Northwest entrepreneurs who help design them and decide the most efficient way to organize their time and space.  Everyone uses his or her hands and head.  Compensation is fair.


We use modern materials and building techniques to achieve long lasting products of timeless design.  Our products are modern but designed for living in the same real world human beings have been living successfully in for thousands of generations.

Researchers here in Washington were interested in the causes and extent of certain types of pollution.  They looked at mercury concentrations in top predators by analyzing bass fillets from lakes and reservoirs throughout the state.  They found significant concentrations of mercury in bass everywhere they looked.  They looked at industrial toxins in salmon.  They found significant concentrations.  The toxins were not coming from natal streams but from the open Pacific Ocean, where the toxic compounds from Asian smokestacks rain down into the vast Pacific.  In a sense, those toxic compounds come from the green leaving our pockets in big box stores.


Please support a different kind of business for a better world.


Don Tryon,  July 2010, revised 2012 


Purcell Trench;  P.O. Box 7;  Addy, WA 99101     509-675-1413     sales@purcelltrench.com